SEO & AI SEO
learning guides.
Understand the principle, see how it applies and practise a check. Click2Flow’s public guides introduce the skills behind responsible SEO and AI SEO engineering.
AI SEO engineer skills: a practical competency map
Learn the practical skills behind AI SEO engineering, from search intent and evidence to ChatGPT briefs, website implementation, schema and outcome measurement.
Read the practical guide 02 / PROMPTING & WORKFLOWHow to write an evidence-led ChatGPT brief for SEO
A practical SEO prompting lesson: define the objective, confirmed business facts, missing inputs, deliverables, review checks and handoffs before asking ChatGPT to execute.
Read the practical guide 03 / SCHEMA & ENTITIESSchema and JSON-LD: a practical learning guide for AI SEO
Learn what schema markup and JSON-LD do, how connected entity IDs work, how to brief ChatGPT to draft markup and how to check facts before implementation.
Read the practical guideHow Click2Flow teaches
Each topic connects a concept with an artifact and a way to check it. Research informs a brief; the brief informs implementation; evidence supports the release decision. We teach trainees to identify missing inputs and explain their decisions.
Public introduction. Assessed staff programme.
The complete employee programme contains 54 narrated lessons across 18 phases, practical work and independent review. These public guides introduce selected principles; they do not grant employee access or course completion.
Explore the staff programme →Clear ownership and source boundaries
These guides are published by Click2Flow. Shane Paruth leads the training programme and developed the A.S.A.P. Authority Framework. Official platform documentation is linked where it supports a technical explanation; the teaching examples are illustrative, not client results.
Read the A.S.A.P. framework reference ↗From understanding to practical review
Use the practice checks to test your reasoning. Staff knowledge assessment requires 90% and all critical-risk questions correct. Practical approval requires at least 80% and no unresolved critical issue. Those are Click2Flow’s internal assessment requirements.
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